Live event · The Great British Business Show
The Transformation Kill Switch: Knowing When to cut Your Losses
A fireside chat on why organisations keep funding failing technology, and how to pivot to value. Join OMNIADIGITAL and C&A at ExCeL London.
About the session
The Biggest Drain on Growth Isn’t a Lack of Innovation
It’s the inability to pull the plug on failing technology strategies. Driven by a fear of losing sunk costs, organisations routinely burn millions on shelf-bound software and stalled implementations that generate zero commercial value.
In this high-energy fireside chat, we cut through the corporate noise to look at the cold, hard mechanics of digital maturity, using the pragmatic transformation frameworks we’re deploying with organisations right now.
- Why sunk-cost thinking keeps failing projects alive
- The signs a technology strategy has stopped delivering value
- How to make the call to stop, and what to do next
- Practical frameworks for pivoting to value
Speakers
11 November · ExCeL London
Join us at Seminar Theatre 13
Entry to The Great British Business Show is free. Register for your ticket, then come and find us at 11:45. Can’t make it? We’re always happy to talk.
Session runs 11:45 – 12:15 on Wednesday 11 November 2026.