The Omniadigital Podcast hosted by Lucy Lynch

The Omniadigital Podcast, hosted by Lucy Lynch

Practical conversations on how organisations optimise, transform, and solve across the full digital landscape. Focused on outcomes, not noise, and grounded in real-world experience across data, analytics, AI, technology, and business transformation.

Sense Makers Wanted: How storytelling turns data into real change. Season 1 Episode 10

Our first podcast season

We build partnerships across the digital landscape with like minded business owners that are focussed on helping customers unlock true value. This first season introduces you to all our team members and partners. A great deep dive into what makes Omniadigital so unique.

S1E1

Interview with CEO Matthew Small about why Omniadigital and why now

Lucy Lynch interviews Matthew Small about why he has created Omniadigital.

S1E2

From Accidental Manager to Coaching Leader: A Conversation With Alex Patient

What really happens when brilliant technical experts step into leadership roles? In this episode, Lucy Lynch speaks with Alex Patience about accidental leadership, imposter-like feelings, and practical ways to lead without burning out.

S1E3

Data Excavation: Tina Salvage on the Art of Uncovering What Really Matters

What does it really take to make data meaningful inside complex organisations? In this episode, Lucy Lynch speaks with data leader Tina Salvage about her journey through banking, digital transformation, and global data governance, and why communication, context, and human skills matter as much as technical capability.

S1E4

From Hype to Impact: Samir Sharma on why Data & AI Fails — and How Leaders Can Get It Right

Why do so many data and AI initiatives fail to deliver real business value? In this episode, Lucy Lynch speaks with Samir Sharma about shifting the focus from tools and outputs to decisions, outcomes, and measurable impact, and why intentional, business-led thinking matters more than ever.

S1E5

Beyond the Tick Box: Real‑World Data Governance with Robin Miller

What does practical data governance actually look like beyond tick-box compliance? In this episode, Lucy Lynch speaks with Robin Miller about aligning governance with business strategy, building trust in data, and creating the cultural foundations needed for sustainable analytics and responsible AI.

S1E6

Risk, Trust & Transformation: A Conversation That Matters with Dr Heather Wade

Why does transformation so often stall despite the right technology being in place? In this episode, Lucy Lynch speaks with Dr Heather Wade about why real change starts with people, culture, and trust, and how governance, risk, and psychological safety underpin sustainable, responsible use of data and AI.

S1E7

Rebel Hive Rising: Building People‑Powered Transformation

In this episode, Lucy Lynch sits down with Katy Goobler co‑founder of Rebel Hive, to explore why the future of work demands a different approach, and how organisations can thrive when people, purpose and process are truly connected.

S1E8

Friction Is Your Friend: Rebel Hive’s Blueprint for Positive Disruption

Rebel Hive co‑founder Becks Herbert joins Lucy Lynch for a powerful conversation about positive disruption, purpose‑driven systems, and what really happens when teams work hard but not in the same direction.

S1E9

Taxonomy, Trust, and the Human Side of Data

Susan’s work at The Classification Guru is deeply human; she helps people make sense of chaos.
We explore:

Why organisations underestimate the emotional and cultural impact of messy data
How trust is built through consistency and structure
Why classification is actually a leadership behaviour

S1E10

Sense Makers Wanted: How storytelling turns data into real change.

Discover how storytelling helps leaders make sense of data, drive organisational change, and build clarity. Featuring Lucy Lynch and Ruth Clarke.