The OMNIADIGITAL Podcast hosted by Lucy Lynch
The OMNIADIGITAL Podcast, hosted by Lucy Lynch
Practical conversations on how organisations optimise, transform, and solve across the full digital landscape. Focused on outcomes, not noise, and grounded in real-world experience across data, analytics, AI, technology, and business transformation.
Featured Content
From Wool and Wine to Digital Futures: The Sella Story
Listen to our podcast on any of your favourite players or through our dedicated site below.
Our second podcast season
This season focuses on our ‘SOLVE’ pillar. We support many customers who have been left with a great powerpoint deck, but no knowledge of how to implement it. Here we talk to customer and friends alike on the importance of operational delivery to extract value from data. A great deep dive into what makes OMNIADIGITAL so unique.
S2E1
The Numbers Behind The Noise
Lucy Lynch speaks with Marion Marincat, founder of Sownd Affects, about the data, neuroscience and lived experience behind audio‑inclusive design.
S2E2
“Just One More Thing” : Curiosity, Creativity and Smarter Hiring
In this episode Lucy Lynch sits down with Bobby Banjaree, founder of The Hapi test. They explore how recruitment can be transformed when we stop relying on gut feel and start measuring what actually matters: behaviour.
S2E3
“If Your Data Strategy Doesn’t Change Behaviour, It’s Just Wallpaper.”
This episode dives into the real work behind building a data strategy that actually changes behaviour inside a local authority. Lucy Lynch speaks with Simone Thomas, Data Insights Lead at Cheshire West and Chester Council, about the council’s transformation journey.
S2E4
Closing the Gap: Data, Trust and the Charity Sector
Former Data protection expert from the Labour Party, James Robson explains why charities face unique compliance challenges and how to fix them.
We cover consent myths, AI risks, emotional labour and the practical steps organisations can take to build trust and stay compliant.
S2E5
Herding Chaos into Clarity
In this episode Nicola Askham shares stories from the field, practical examples and the moments where governance stops being a compliance hammer and starts becoming a source of confidence, trust and better decisions. This is a warm, insightful conversation about people, culture and the quiet power of getting data right.
S2E6
Tech for Good: Scaling Wellbeing across an entire industry
This episode explores how technology, when used with intention, can transform wellbeing across an entire industry. Through a partnership between Rainy Day Trust, Wellbeing People and OMNIADIGITAL, a new wellbeing app is helping organisations reach people earlier, build healthier habits and create cultural change from the inside out.
S2E7
Why Data Burnout Is a Business Risk, Not a Personal Failure
Lucy Lynch speaks with Natasha Richards, founder of Mind Over Metrics, about how poor data culture quietly erodes delivery confidence, weakens operational resilience, drives talent loss, reduces quality of output and makes sustainable performance almost impossible.
S2E8
“If you die happy, you’ve had good wellbeing.”
This episode explores what Wellbeing People have been doing in this space for the last 20 years. Ben McGannan – shares the realities he sees every day. The long-standing partnership they have with The Rainy Day Trust, and the wellbeing app we’re creating together to make support more personal, accessible and human.
Our first podcast season
We build partnerships across the digital landscape with like minded business owners that are focussed on helping customers unlock true value. This first season introduces you to all our team members and partners. A great deep dive into what makes OMNIADIGITAL so unique.
S1E1
Interview with CEO Matthew Small about why OMNIADIGITAL and why now
Lucy Lynch interviews Matthew Small about why he has created OMNIADIGITAL.
S1E2
From Accidental Manager to Coaching Leader: A Conversation With Alex Patient
What really happens when brilliant technical experts step into leadership roles? In this episode, Lucy Lynch speaks with Alex Patience about accidental leadership, imposter-like feelings, and practical ways to lead without burning out.
S1E3
Data Excavation: Tina Salvage on the Art of Uncovering What Really Matters
What does it really take to make data meaningful inside complex organisations? In this episode, Lucy Lynch speaks with data leader Tina Salvage about her journey through banking, digital transformation, and global data governance, and why communication, context, and human skills matter as much as technical capability.
S1E4
From Hype to Impact: Samir Sharma on why Data & AI Fails — and How Leaders Can Get It Right
Why do so many data and AI initiatives fail to deliver real business value? In this episode, Lucy Lynch speaks with Samir Sharma about shifting the focus from tools and outputs to decisions, outcomes, and measurable impact, and why intentional, business-led thinking matters more than ever.
S1E5
Beyond the Tick Box: Real‑World Data Governance with Robin Miller
What does practical data governance actually look like beyond tick-box compliance? In this episode, Lucy Lynch speaks with Robin Miller about aligning governance with business strategy, building trust in data, and creating the cultural foundations needed for sustainable analytics and responsible AI.
S1E6
Risk, Trust & Transformation: A Conversation That Matters with Dr Heather Wade
Why does transformation so often stall despite the right technology being in place? In this episode, Lucy Lynch speaks with Dr Heather Wade about why real change starts with people, culture, and trust, and how governance, risk, and psychological safety underpin sustainable, responsible use of data and AI.
S1E7
Rebel Hive Rising: Building People‑Powered Transformation
In this episode, Lucy Lynch sits down with Katy Goobler co‑founder of Rebel Hive, to explore why the future of work demands a different approach, and how organisations can thrive when people, purpose and process are truly connected.
S1E8
Friction Is Your Friend: Rebel Hive’s Blueprint for Positive Disruption
Rebel Hive co‑founder Becks Herbert joins Lucy Lynch for a powerful conversation about positive disruption, purpose‑driven systems, and what really happens when teams work hard but not in the same direction.
S1E9
Taxonomy, Trust, and the Human Side of Data
Susan’s work at The Classification Guru is deeply human; she helps people make sense of chaos.
We explore:
- Why organisations underestimate the emotional and cultural impact of messy data
- How trust is built through consistency and structure
- Why classification is actually a leadership behaviour
S1E10
Sense Makers Wanted: How storytelling turns data into real change.
Discover how storytelling helps leaders make sense of data, drive organisational change, and build clarity. Featuring Lucy Lynch and Ruth Clarke.
S1E11
Humans: The Missing Data Asset.
Humans: The Missing Data Asset explores the truth most organisations overlook: data governance doesn’t fail because of tools, it fails because of behaviours, confidence, ownership, and culture.
S1E12
Quarterly Recap
An update from CEO Matt Small and Chief of Staff Lucy Lynch, talking through the last 3 months of business and the wins they have had so far, in their start up journey.
S1E13
Rewriting the Integration Playbook
This episode is a deep dive into the world of enterprise integration with Bejoy Thomas, founder of NJC Labs.
Who is a Salesforce Summit Partner and global Innovation Award winner.
S1E14
Data Strategy and a Little Rock and Roll
In this episode, Lucy Lynch speaks with Aju Alexander, CEO of The Data Company, about the real foundations of transformation. From the early days of workflow automation to the rise of AI and data‑driven decision making, Aju shares the lessons he has learned working with leaders across industries. They explore why strategy must come before technology, where organisations get stuck and how culture shapes every transformation journey.
S1E15
Sliding Doors: Where Creativity meets Code
This episode is for anyone who did not follow the traditional path into technology. I sit down with Simon Hayter to explore what happens when creativity, curiosity and lived experience collide with the world of data and digital transformation.
S1E16
Draw The Map Before You Start The Journey
Before teams can transform, they need shared understanding. Lucy Lynch speaks with PLM specialist Brian Smith about how PLM reduces risk, accelerates delivery and gives organisations the confidence to move. For leaders starting a major transformation, this episode offers the clarity to begin well.