Matt is a seasoned transformation leader and strategic advisor with a career rooted in turning data, digital, and technology investment into measurable business value. He brings deep experience working within complex, global organisations, where strategy, governance, and execution must align to deliver outcomes at scale.

During his career at BP, Matt led and contributed to multiple enterprise-wide transformation initiatives, operating at the intersection of business strategy, data, and technology. Most notably, as Chief Data Officer for Castrol, he designed and embedded a global data and analytics strategy spanning more than 80 countries. His work focused on strengthening data governance, modernising analytics capability, and enabling operational and commercial decision-making, delivering tangible financial and performance benefits across the organisation.

In 2019, Matt founded Data Value Creation Ltd, now operating under the OMNIADIGITAL.AI brand. Through this work, he advises businesses and charities on how to design and execute pragmatic digital, data, and AI transformations that are anchored in real business priorities. His approach centres on aligning technology initiatives to strategic goals, accelerating time to value, and ensuring investments result in sustainable capability rather than short-lived solutions.

Matt’s leadership style is defined by clarity of purpose and a relentless focus on outcomes. He is experienced in shaping strategic agendas, engaging senior stakeholders, and navigating governance, risk, and organisational complexity to deliver change that lasts. He is particularly focused on helping organisations avoid common transformation pitfalls by grounding ambition in execution discipline and value realisation.

He remains passionate about enabling organisations and charities to navigate today’s fast-moving landscape through thoughtful, data-driven transformation, using technology not as an end in itself, but as a catalyst for better decisions, improved performance, and long-term value creation.

Lucy Lynch is a Fractional Chief of Staff at Omniadigital, working closely with leadership teams to ensure strategy, delivery, and execution remain tightly aligned. She operates at the intersection of planning and action, helping organisations focus on what matters most and translating intent into coordinated, high-impact outcomes.

In her role, Lucy partners directly with the CEO to drive strategic transformation initiatives aligned to long-term business objectives. She plays a central role in orchestrating delivery across projects, accounts, and stakeholders, ensuring momentum is maintained and priorities are executed effectively as the organisation grows.

Lucy also leads on brand development and market positioning, strengthening Omniadigital’s visibility and competitive edge through clear messaging and purposeful engagement. Alongside this, she is instrumental in building and nurturing a data-led community, creating curated events, roundtables, and thought-leadership forums that connect practitioners, leaders, and partners around shared challenges and opportunities.

A key part of Lucy’s work involves leveraging academic and research partnerships to help deliver future-ready, evidence-based solutions tailored to client needs. This ensures that innovation is grounded in insight, rigour, and real-world applicability.

Lucy thrives where strategy, people, and possibility meet. She brings clarity, structure, and energy to complex environments, helping organisations remain aligned, agile, and prepared for what’s next.

Tina Salvage is an accomplished data and AI leader with over a decade of experience shaping data strategy, governance, and capability across complex, global organisations. Her work sits at the intersection of regulatory rigour, commercial value, and responsible innovation, helping organisations unlock the full potential of data while managing risk at scale.

Throughout her career, Tina has led enterprise-wide initiatives spanning federated operating models, data product prioritisation, and large-scale data literacy programmes. She has a strong track record of transforming data and AI capabilities into practical decision-making assets, ensuring that governance frameworks enable progress rather than constrain it.

Tina brings deep expertise in the responsible adoption of Artificial Intelligence and Large Language Models, including the design of controls to manage risk, bias, and ethical use. Her experience includes introducing AI model cards and transparency standards within the charity sector, alongside advanced analytical approaches such as knowledge graphs to support predictive insight.

Her leadership experience includes delivering significant financial and risk outcomes within highly regulated environments. Tina has led initiatives that reduced enterprise-wide data spend by more than £5m over five years, redesigned onboarding processes to deliver £1m in annual savings while maintaining compliance, and supported industry-leading customer services by balancing fraud mitigation with customer experience. At HSBC, she played a critical role in protecting the organisation from multi-billion-dollar regulatory risk through global data standards, training, and governance programmes, including work directly with regulators and the US Department of Justice.

Internationally, Tina has been seconded to Bermuda and Malta to embed data quality practices, strengthen governance, and build regulatory confidence. She also designed and implemented data governance frameworks across Commercial Banking and Global Banking & Markets, embedding stewardship and accountability into business-as-usual operations. Her transformation work extends into finance and technology, including cloud migration delivering 20–40% infrastructure savings and the automation of governance processes with potential annual efficiencies of £500k–£2m.

Tina is a collaborative, principled, and forward-thinking leader. She combines strategic clarity with practical delivery, helping organisations build resilient, ethical, and value-driven data and AI capabilities that stand up to regulatory scrutiny while enabling innovation.

Bejoy Thomas is a seasoned Integration Architect with more than 20 years of experience designing and delivering enterprise integration solutions across complex technology landscapes. His career is defined by a deep technical understanding of integration architectures and a strong focus on building solutions that are robust, scalable, and aligned to real business needs.

Bejoy is the founder of NJC Labs, a Salesforce Summit Partner specialising in MuleSoft-based integration services. Through NJC Labs, he has led the delivery of high-quality integration solutions for organisations worldwide, helping them connect systems, streamline business processes, and unlock greater value from their digital platforms. His expertise spans MuleSoft and a range of enterprise integration technologies, enabling him to architect solutions that perform reliably at scale.

More recently, Bejoy has been at the forefront of integrating MuleSoft with Salesforce Agentforce, enabling organisations to build AI-powered, intelligent customer service and automation capabilities. His work focuses on optimising enterprise connectivity, enhancing orchestration and automation, and ensuring that AI-enabled solutions are securely and effectively embedded into core business operations.

Bejoy brings a pragmatic, delivery-focused mindset to integration and automation challenges. He combines architectural rigour with hands-on experience, helping organisations maximise the return on their Salesforce and MuleSoft investments while laying the foundations for future innovation

Samir Sharma is a data and AI strategy leader focused on turning ambition and investment into measurable business results. His work centres on helping organisations move beyond strategy decks and pilots, translating data and AI initiatives into outcomes such as revenue growth, cost savings, improved products, and stronger customer experiences.

Samir has worked in data transformation since 2002. In 2012, he founded datazuum, with a clear mission: to close the gap between data and AI strategy and real-world execution. Today, he leads a team of senior associates who embed directly within client organisations, working alongside leadership and delivery teams to ensure data and AI initiatives achieve tangible, measurable impact.

A defining feature of Samir’s approach is his emphasis on execution discipline and value realisation. He has helped organisations across sectors identify and prioritise high-impact use cases, shape platform and architecture decisions, and quantify business value in terms that resonate with boards and executive teams. His experience spans both commercial and public-sector environments, where clarity of value and return on investment is critical.

Samir is also the author of The Strategy Canvas: A Field Guide for Data & AI. Closing the Strategy Execution Gap, a practical guide for leaders and practitioners on how to bridge the strategy–execution divide and turn data and AI investment into results. The book is scheduled for release in December 2025.

His work has delivered demonstrable outcomes, including identifying over $125m in potential annual value from high-impact use cases for a major US association, uncovering cost savings and revenue leakage within UK logistics operations, and supporting board-level decision-making through independent analysis of modern data platforms.

Samir brings a pragmatic, outcome-driven mindset to data and AI transformation. He combines strategic clarity with hands-on execution, helping organisations focus on what truly matters and deliver results that can be seen, measured, and sustained.

Robin Miller is a data and AI governance specialist focused on helping organisations build governance that enables progress rather than restricting it. His work centres on getting governance right in practice, ensuring organisations can innovate with data and AI while remaining secure, compliant, and trusted.

Through his work with 8GG, Robin partners with boards and senior leadership teams to reshape how governance is designed and embedded across organisations. His approach is grounded in a people-first philosophy, recognising that effective governance depends as much on culture, clarity, and capability as it does on policy and control.

Robin is known for challenging traditional, overly rigid governance models. Instead, he focuses on practical frameworks that empower teams to make better decisions with data, while maintaining appropriate safeguards around risk, privacy, and regulation. Whether supporting AI implementation, data strategy, or enterprise-wide governance design, his emphasis is on solutions that scale with the business and support long-term value creation.

At 8GG, Robin specialises in making AI governance both practical and commercially relevant, with a particular focus on language models and emerging AI technologies. He helps organisations navigate the complexity of modern AI responsibly, turning abstract governance challenges into clear, workable approaches that support innovation, resilience, and measurable business outcomes.

Robin brings a pragmatic, outcome-oriented mindset to governance. He combines strategic insight with hands-on delivery, helping organisations move beyond compliance-led thinking to governance models that actively support growth, trust, and innovation.

John Argent is an experienced leader with over 30 years spent navigating change, complexity, and continual learning within professional services environments. His career has been shaped by the understanding that mastery is never static and that progress comes from staying curious, adaptable, and open to new ways of thinking.

Throughout his work, John has consistently embraced change as an opportunity rather than a disruption. As the pace of transformation has accelerated, his approach has remained grounded in learning, reflection, and improvement, qualities that continue to define his professional outlook.

John thrives in collaborative environments and places strong value on working alongside bright, energetic, and inspiring colleagues. He believes that the greatest impact is achieved when teams combine courage, creativity, and constructive challenge, creating the conditions to deliver meaningful value for clients.

His contribution is rooted not just in experience, but in perspective. John brings calm, balance, and insight to complex situations, helping teams and clients navigate uncertainty with confidence and purpose.